

About Me
LaShonda Prim, transformational speaker, author, entrepreneur, and storytelling genius
is the founder of Dazzling Divas Empowering Women Toward Success. Her mission is
to Motivate women to Overcome obstacles, Vision success and Embrace change. Her
messages are birthed from personal life experiences and obstacles she has faced
throughout her life. The messages are meaningful and full of inspiration that all women
can relate to.
LaShonda was born and raised in downtown Charleston, S.C., and currently
resides in Duncan, S.C. She is the mother of 7 beautiful children and is married to
Aswad Prim. She served in the U.S. Army as a Unit Supply Specialist for 5 years. After
being medically discharged from the military, she started working for Department of
Defense as a Civilian for an additional 5 years. She then decided to resign from her
government position to pursue her calling of motivating and empowering other women
and young girls to “always MOVE towards your dreams”.
LaShonda is a cosmetologist by trade but now holds the title CEO and owner of Dream Essentials by LaShonda Renee’, a handmade all-natural skin and body care line and Empire Nutrition, a health and wellness company. She has an AA in Business Management and BA in Business Administration with a concentration in entrepreneurship. She has co-authored in a collaborative bestseller called Moments in Her Story part 2, and released 2 personal books - Journey through the Eyes of a Teen Mom (July of 2016) and Transformed by Grace (December of 2022). All are in an effort to motivate, inspire, and transform the
mindset of women around the world.
Her most recent project is the “Slay the Day” journals she created and published for girls after her experience with mentoring girls during the 2022-2023 school year. This journal focuses on helping girls express themselves, create vision, and set goals. Her philosophy is “Let everything you do be done with integrity, in love & excellence”.
Experience & Accomplishments
BEST-SELLING AUTHOR
LEADERSHIP LADIES OF THE UPSTATE BOARD MEMBER/DIRECTOR OF MENTORING
MENTORING IN SPARTANBURG 5 SCHOOL DISTRICT
SINGLE MOTHERS HOLIDAY RETREAT
BOARD MEMBER, WORKSHOP HOST, PANELIST AND EMCEE FOR GIRLS WHO BRUNCH TOUR FOR CHARLESTON & GREENVILLE/SPARTANBURG (UPSTATE), SOUTH CAROLINA
YOUTH EXPLOSION CALLED NEW ATTITUDE NEW YEAR NEW YOUTH EXPLOSION
SHE WAS INVITED TO SHARE HER STORY ON KINGDOM GIRLS XM RADIO SHOW AND XM- THOSE TO WATCH RADIO SHOWS.
“WHAT’S YOUR VISION” VISION BOARD PARTY
SINGLE WINNING ON PURPOSE CONFERENCE
OPERATION HOLIDAY (ADOPT - A - FAMILY)
Other Accomplishments
LASHONDA IS WORKING WITH THE BURKE HIGH SCHOOL LADY BULLDOGS BASKETBALL TEAM EVERY WEDNESDAY ON TEAM BUILDING, MOTIVATING, ENCOURAGING, CONFIDENCE BUILDING AND HOW TO BE IN CHARGE OF THEIR DESTINY
BOARD MEMBER FOR MOTHERS AGAIN VIOLENCE
KINGDOM GIRLS TOUR AMBASSADOR FOR CHARLESTON, S.C.

New Release!!
TRANSFORMED BY GRACE
Transform by Grace is about reclaiming your life while allowing God to come into the darkest areas and turn it around not just for your good but for the glory of his kingdom. LaShonda opens her heart and shares her life lesson of how unexpected, sometimes painful circumstances can redirect you to what God created you to do or whom he created you to be.